About

I help businesses ship 0-to-1 products that convert.

I am a product designer in Islamabad. Ten years in design, the last six building products for fintech, enterprise AI and e-commerce.

I own the roadmap and the analytics too, so I find out whether the work actually worked. That changed how I design.

Experience

Kodifly
Apr 2025 to present
Senior Product Designer & Product Owner · Islamabad
Four AI products from scratch, including SpatialSense. I lead the design team and own the roadmap.
Afiniti
Aug 2024 to Apr 2025
Senior UI/UX Designer · Karachi
Built the design system. Cut handoff time by 30%.
The Plum Tree Group
Nov 2023 to Aug 2024
Senior UI/UX Designer · Remote, US
Shopify and BigCommerce storefronts. A/B tested my way to 12% more conversions.
NBP Fund Management
Jul 2019 to Oct 2023
Senior Creative Lead (AVP), Product & UX · Karachi
Rebuilt account opening for a fund manager. Onboarding got 40% faster.
The Brand Crew · Synite Digital · Creative Chaos
Oct 2013 to Feb 2019
Design & Creative Lead · Karachi
Agency years. Where I learned to work fast.

BS Computer Science, Multimedia DesignIqra University, Karachi · 2011